 Posted: Fri 18:59, 25 Mar 2011 Post subject: Google AdWords Quality Score Its Importance in PP |
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| Possibly the most lucrative platforms to gain new customers online is through Google Ad Words. But then, there is such a thing called Google AdWords Quality Score that recompenses advertisers for being applicable to what a person is searching. It could make publishers to pay more than they have to, if ignored.
In addition to your maximum CPC (cost per click, or how much you are willing to spend when someone clicks on your advert), your Quality Score decides your ad position in the sponsored search results. The higher your Quality Score, the lower the CPC Google requires to trigger the displaying of your ads. In order for your campaign to attain a higher Quality Score, you have to optimize your adverts with the help of the following recommendations. 1. Relevance of your Ad's Text. To ensure that your ad text is relevant to the keywords searched, create keywords that are tightly and closely aligned. Let's say, if you sell 10 types of a particular produce, make a separate advert for each product kind. Although it will take a lot more time and effort than creating one ad for a single keyword, but the results you will get from targeted clicks will eventually pay off your advertising investment. 2. Your Keyword's Click-Thru Rate. Optimize your ads by making your ad copy and body copy extremely relevant to your chosen keywords. This will greatly improve the response from your prospective customers; hence, a higher click-thru rate (CTR). You're giving Internet surfers precisely what they are searching for at the precise moment they need it, when your adverts contain highly related,Burberry Scarves, targeted keywords. 3. Your Historical Performance. It's important that you monitor your campaign's performance. Analyze your keywords and study the reasons why your keyword may not be achieving an optimum Quality Score. It's also important that you target your ad toward the singular and plural versions of your keywords separately. This will give you a definitive advantage against your competitors. 4. The Content of your Landing Page. You can't afford to direct prospective customer to the landing page that doesn't contain what he is looking for at the moment. Hence, formulate a relevant landing page for each keyword that describes your product or service. Don't permit your potentials look for what is not there, but give them what they want immediately in your landing page. 5. Your Website. Your website is your online store. Provide your customers something that will make them come back for more. Make your website fully operational, feature-rich, content-rich, and interesting. This will guarantee that your potentials will get something from your site, rather than from your competition. Google wants to provide its users with a quality search experience. If you want cost-effective PPC Search Marketing, have an excellent PPC Management. Thus, take time to optimize your ads to boost your Quality Score and you'll make a win-win answer for your buyers and your company. |
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