The Old Lands OTS 3.0

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Having to market your business, whether online or offline, is the bane of existence for most business
owners. Too many times you get pulled in multiple directions, trying this and trying that, with no real
plan or schedule in mind. Mired down by the details, marketing is often pushed to the side when the
demands become too great and your client load becomes too heavy. It's only when you need to replace income
with new clients that marketing again becomes a focus for your business.
The best way to market your business is to do that continuously. Having a schedule and plan in place helps,
as does being able to automate a number of your marketing tasks so that they occur automatically for you.
Here are the 5 most effective marketing tasks to automate in your online business:
1. Social Networking. Twitter, Facebook, Linkedin, oh my! Who can keep up with all of this? It's easy
to get lost in the world of social networking. However, taking a few minutes to link some systems together
and then pre-writing content to be uploaded and distributed over time makes it look like you're engaged in
social networking more than you actually are. Connect your blog and ezine to your social networks so that
anytime you publish a post or an issue of your ezine, your followers and friends are notified. Create a
list of useful tips that can be pre-scheduled to all of your social networks over a period of time. Set up
your Twitter account to send one of several warm and inviting direct mail messages to all that follow you
on Twitter. Remember, though, that you'll also need to spend at least 15 minutes a day personally
networking,[link widoczny dla zalogowanych], as automation can't take care of everything for you.
2. Social Bookmarking. Social bookmarking is defined as a method for people to share, organize, search,
and manage bookmarks of web resources. Whole communities develop on places like Digg and StumbleUpon, where
visitors avidly search for the latest and greatest info on their areas of interest. With 100+ social
bookmarking sites in existence, social bookmarking could easily take up most of your day. However, there
are several free and fee-based services that dramatically decrease the amount of time you have to devote to
social bookmarking. Once these systems are set up, social bookmarking becomes much easier.
3. Marketing Planning. It's tough to find the time to create a marketing plan for your business with all
the other hats you have to wear as a business owner. Then, once you figure out a plan, you have to
outline all of the implementation steps and set up and implementation plan. Now there is marketing
software that will let you set your income goals for the year and then design a marketing plan to support
those goals, as well as a step-by-step implementation plan, including all the tasks that must be completed,
along with their completion dates.
4. Article Publishing. You've probably heard that writing and publishing your articles on a variety of
article banks is a great way to generate traffic to your site. In fact, this is the primary traffic
generation strategy I've used for years for my business. However, there are thousands of article
directories out there, so how do you decide which ones to use? You can manually submit to the 10 with the
highest traffic rankings, but that will still consume a couple of hours of your time. To get the most bang
from your article publishing buck, seek out article submitter software. What used to take several hours
can be reduced to 20 minutes or so when you get your system in place.
5. Stay-in-touch Emails. One of the most common complaints I hear from people who search for info online
is that they get emails from people from whom they never requested info. A more likely scenario is that
they requested a freebie from a business, and the business did a poor job of keeping in touch with that
prospect. When the prospect hears from the business two months later, for example, she has already forgotten the business, as too much time has passed without any communication. Sequential autoresponders provide the perfect opportunity for you to automatically stay in touch with prospects for as long as a year after your initial contact with them. Once you set up a sequential set of automatic followup messages, you can reach out and touch your prospects with very little effort on your part. Best of all, you remain top-of-mind with them.
The more you can automate, the more you can accomplish, and the more clients and sales you can attract. Take a look at automating these marketing processes and see how your business grows.
If you'd like more info on the specific tools and tips I use to automate my marketing, check out my new
free teleseminar, Stop Obsessing About Your Online Marketing and Automate It: 7 Simple Marketing Tools That
Will Help You Increase Your Visibility, Get More Clients, and Boost Your Bottom Line! here [link widoczny dla zalogowanych]