The Old Lands OTS 3.0

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A Newsletter can be an easy and effective authentic marketing tool to keep in touch with your past clients and turn potential clients into paying clients!
The best thing is, it is a no or very low cost authentic marketing strategy. You can use on or offline formats.
If you combine a well written newsletter with email marketing systems, you can set up a one touch system and mail it to tens, hundreds or even thousands of subscribers with one click.
You’ll find that you can plan your monthly newsletter in advance and set it up so it goes out on future dates. It will reach your subscribers automatically, throughout the year, all this can be managed via an auto-responder system to reduce your work load!
Writing a newsletter is effective for keeping top of mind of past clients and building a relationship with potential clients in your client group who have not yet been ready to hire you.
It is said to take as many as 4 to 7 or as many as 12 touches,[link widoczny dla zalogowanych], or contacts with potential clients who have yet to get to know you, before they will purchase your holistic services. It is proven that you have to find ways to build the, know, like and trust factor.
A monthly or weekly connection is a great way to show off your expertise and not feel too ‘pushy’ or ‘salesy’. It feels more authentic not to have to sell yourself, writing a newsletter allows complementary therapist to stay in touch and give valuable information, instead of bombarding people with ‘stuff’.
So how do you do this? How do you get started writing a newsletter? Let’s make it easy, it doesn’t have to be complex, many people over complicate things and there is simply no need for you to do this. It only leads to dread or another thing on your top priority list that usually doesn’t get done!
You want to stick to one topic or theme of interest to your niche market (potential client group), not what ever you can think of that sounds good to you. So, before you get started it may pay to do some research. Sign up to newsletters to get a feel of what’s out there, what’s good or not so good. This will put your mind at rest, because it really is quite simple.
You’ll be surprised at how once you get started, you have plenty of knowledge you take for granted that you can share. Make sure you show off your expertise, this is where you get to establish more credibility in the eyes of your potential client group.
Give tips for solving the biggest pain or issue that your niche has. It is more likely that they will open and read the next issue, if they know you add value to their lives they won’t unsubscribe from your newsletter.
The wording of a newsletter can be very informal so don’t worry. If this style suits you best, go for it! Your words will flow better when they come from the heart, and this will feel much more authentic.
Connect with your audience when using an informal style, write as though you are speaking to one person. Record yourself if it’s easier for you to speak than write, and transcribe it.
You want your niche to know you understand where they are coming from and how you are the ‘go to’ expert that is perfect for them.
10 Hot Tips
1. Authentic Marketing Strategies are Key
2. Choose Topics That You Have Solution To
3. Make It Interesting, Fun, Valuable, Personal
4. Manage and Value Your List, It’s Your Goldmine!,
5. Get Them To Take Action Now!
6. Get Permission Before You Send It
7. Send Between Issues If You Have Something To Share
8. Make It Look Professional
9. Link Back To Your Website or Blog
10. Give Away A Freebie To Get Subscribers